Monthly Archives: August 2012

How does social media influence leadership attributes and how should leaders react?

Introduction The way people work changes. With the way people change their work processes the way we communicate changes, as well. Companies become more networked and emerging technologies find their way into companies (either through employees or the company itself).

How does social media influence leadership attributes and how should leaders react?

Introduction The way people work changes. With the way people change their work processes the way we communicate changes, as well. Companies become more networked and emerging technologies find their way into companies (either through employees or the company itself).

How important is a market orientation in the digital age?

Introduction This Essay evaluates how important market orientation is in the age of information. The Internet und current as well as new emerging technologies (like social networks) have changed the way marketing works. Researchers and resources discuss how to market

How important is a market orientation in the digital age?

Introduction This Essay evaluates how important market orientation is in the age of information. The Internet und current as well as new emerging technologies (like social networks) have changed the way marketing works. Researchers and resources discuss how to market