Category Archives: Digital Life

“Open” Socio-Technical Systems

When companies evaluate the use of new technologies to gain a competitive advantage they often rely on customer-focused evidence. Questions about the consequences of the use of the new technologies for the organisation’s existing customers and whether the changes will

“Open” Socio-Technical Systems

When companies evaluate the use of new technologies to gain a competitive advantage they often rely on customer-focused evidence. Questions about the consequences of the use of the new technologies for the organisation’s existing customers and whether the changes will

How does social media influence leadership attributes and how should leaders react?

Introduction The way people work changes. With the way people change their work processes the way we communicate changes, as well. Companies become more networked and emerging technologies find their way into companies (either through employees or the company itself).

How does social media influence leadership attributes and how should leaders react?

Introduction The way people work changes. With the way people change their work processes the way we communicate changes, as well. Companies become more networked and emerging technologies find their way into companies (either through employees or the company itself).

How important is a market orientation in the digital age?

Introduction This Essay evaluates how important market orientation is in the age of information. The Internet und current as well as new emerging technologies (like social networks) have changed the way marketing works. Researchers and resources discuss how to market

How important is a market orientation in the digital age?

Introduction This Essay evaluates how important market orientation is in the age of information. The Internet und current as well as new emerging technologies (like social networks) have changed the way marketing works. Researchers and resources discuss how to market

Twitter – many different opportunities

Most recently there seems to be a lot going on on Twitter. It’s not about the number of posts, or new users that register. It is more about the way Twitter is used. Here are a few examples: Workfu helps

Twitter – many different opportunities

Most recently there seems to be a lot going on on Twitter. It’s not about the number of posts, or new users that register. It is more about the way Twitter is used. Here are a few examples: Workfu helps